How TikTok Became Our Blueprint for Success at Cutting Edge Carpentry in Cork & Wider

Hello everyone, Mark here, owner of Cutting Edge Carpentry in sunny Cork!

You might know us for our craftsmanship, our dedication to quality, or perhaps even our growing presence on construction sites across the county. But lately, many of you have discovered us in a slightly different, more dynamic place: TikTok!

Yes, that’s right. The platform known for viral dances and trending sounds has become an incredibly powerful tool for us to showcase the heart and soul of Cutting Edge Carpentry. It’s more than just a bit of fun; it’s a vital part of how we connect with our community and demonstrate what makes us, well, “cutting edge.”

From Boards to Bytes: Why We Love TikTok

For years, our work has spoken for itself through stunning home extensions, beautifully finished attic conversions, and rock-solid roofing projects. But TikTok has allowed us to pull back the curtain and show you the process, the passion, and the precision that goes into every single job.

Here’s what you’ll find on our TikTok, and why we believe it resonates so strongly:

• Behind-the-Scenes Action: We bring you right onto the job site! From the initial measurements for a bespoke media wall to the meticulous laying of slate on a new roof in Kilcully, you get to see the hard work and skill involved. We believe in transparency, and TikTok lets us be completely open about our craft.
• Before & After Transformations: Who doesn’t love a good transformation? Our videos often highlight the dramatic changes we bring to homes. One minute you see a tired, outdated space, and the next, it’s a modern, functional, and beautiful area, thanks to our team. It’s incredibly satisfying to share these journeys with you.
• Showcasing Our Versatility: We don’t just do one thing. Our TikTok feed is a testament to the wide array of services we offer – from large-scale extensions and complete renovations to intricate first and second fix carpentry, custom storage solutions, and even A-rated home builds. We want you to see that whatever your building needs, we likely have the expertise.
• Connecting with Our Community: Beyond just showcasing work, TikTok allows us to engage directly with you. Your comments, questions, and shares are invaluable. It’s a fantastic way to build a relationship before we even pick up a hammer. We’re proud to be a local Cork business, and TikTok helps us feel even more connected to the community we serve.
• The Power of Visual Storytelling: Carpentry is a visual trade. TikTok’s short, punchy video format is perfect for conveying the quality of our work without needing lengthy explanations. A quick time-lapse of a roof going up or a close-up of perfectly fitted joinery speaks volumes.

More Than Just Trends: Building Trust and Reputation

While we enjoy hopping on a trending sound now and then, the core of our TikTok strategy is about building trust and demonstrating our unwavering commitment to excellence. When you see the intricate details, the dedication of our team, and the flawless finishes on display, it builds confidence in what we do. It’s why so many of our clients tell us they found us on TikTok and were impressed by what they saw.

We’re proud to be a company that embraces modern tools to share our traditional values of quality, reliability, and unparalleled craftsmanship. Whether you’re planning a major renovation or just looking for some inspiration, we invite you to follow us on TikTok (@cuttingedgecarpentry) and see our work come to life!

Thank you for being a part of our journey. We look forward to continuing to build the future, one precise cut and perfectly fitted piece at a time.

Mark O’Sullivan Owner, Cutting Edge Carpentry www.cuttingedgecarpentryltd.com